Greetings from
the BPW/USA Membership Committee!
Crossing the Finish
Line a
winner does not happen by chance!
It takes consistent effort and a burning desire to “win.” BPW Members,
we are in a race to cross the membership finish line as
winners!
We have the tools we need
to recruit and retain members…many of you have been very successful in
your efforts.
Now, it is time to
focus on retention. Each year,
the months of March, April, and May are critical to our overall membership
success. Last year we gained many new members as a result of the Big Push
campaign. Our goal this year is to retain each and every one of the new
members, as well as, our experienced members whose renewal dates are
coming up.
Here are a few
reminders:
¨
Overcoming Objections… Getting
to YES!
· Listen
to the Objection and have a ready response!
· Not
Enough Time
§
Offer membership on her terms
§
Offer “guilt-free” membership
§
Introduce the MAL category
· Can’t
Afford the Dues
§
Would your employer pay your dues?
§
Membership in is an investment in
yourself
§
Membership dues are comparable to
dues to other organizations.
§
Members’ dues give a voice to the
thousands of women whose
voice that cannot be heard
§
Give a Gift to yourself
§
Would monthly payments help?
· I
plan to relocate this year
§
Membership
can be transferred
§
Established
network in your new location
· I
think I am too young for this group
§
BPW provides leadership development
in a non- threatening
environment
§
You
will be investing in yourself
§
BPW
offers a variety of programs
· I
am not very interested in Advocacy issues
§
BPW is about personal/professional
development
§
BPW is about Leadership development
§
BPW is about networking and
friendships
¨
Are YOU Ready to Grow Membership
in your Local?
· Send
invitations to potential new members
· Call,
write, or e-mail contacts during specified time-frame
§
Make sure members
and guests know they’re valued
§
Be friendly and enthusiastic about
BPW
§
Be ready with BPW benefits
· Follow-up
with personal appeal
§
If the member doesn’t renew, Ask
Why?, if you aren’t renewing tell the organization Why.
¨
Benefits of BPW
· Feeling
of belonging to something bigger
·
Advocate-
State
, (District), and National Organization
· Long
standing History of
BPW/USA and meaning of Emblem
· Parliamentary
Procedure
·
BusinessWoman Magazine
· Meetings,
Conferences, Policy & Action Conference
· Foundation,
Career Advancement Scholarships
·
Beneficial
Website with lots of different capabilities
· PAC,
WOMENomics
·
Opportunities for individual
development
·
Leadership development
opportunites
· Legislative
Platform/Public Policy
· ID,
YC, Women Mean Business Awards
The race is on to TURN
IT UP A NOTCH! Will you Cross the Finish
Line a Winner?!